⚡ Grocery Store: Case Study
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Fresh Direct does not paying high rent to store their products, eliminating the middleman. Advanced product Inventory software. Reputable brand name. Weaknesses High CEO turnover. Customers want to be able to see touch and smell their products before they buy them. Slow expansion and company growth. Only serve selected zip codes areas Opportunities Potential expansion to other areas. Customer rating of products Freeholders increase sales of organic foods. High rise of gas prices. High levels of traffic congestion. Competition from other local grocery stores and online services such as, Amazon , Montenegro, Peapod.
They would also need an understanding the advanced technology needed as well as relationships with local suppliers. Threat of Substitute Products and Services: Low The local suppliers, distributors and corner stores are other options of customers o buy fresh food. But Freeholders is familiar of its brand name, and mostly customer are loyal with Freeholders Bargaining Power of Suppliers: Medium Freeholders has known by its brand its customers are loyal with its products. If the supplier has its own good brand in market they can easy access with local shops or supermarket; but Freeholders has already had good relationships with suppliers and local stores. Bargaining Power of Buyers: High In the modern era the awareness of the online customer is high; they have access everything by using of internet and ability to analysis the price and quality of Freeholders and its competitor and can switch over very easily.
Intensity of Rivalry among Competitors in the Industry: High The Fresh Direct has advance online and food technology and had good expertise in management but Fresh Direct is weak to delivery coverage and daily food usage products. Underscores and Yourselves are entering Fresh Direct main focusing area and offering saving in bulk. Montenegro offered its customers a large selection of brand name and specialist non-perishable items that were difficult to find in a local market. The high cost rent of NYC real estate properties and limited selections of products due to insufficient amount of spaces have plagued retailers frequently. Fresh Direct, an online supermarket based in NYC, capitalizes on the wonder of technology and overcomes the difficulties of high rent and limited selections of products.
Firstly, the company focuses its business only in NYC and its neighboring areas. In order to lower the cost of rent, this online supermarket rents a huge warehouse with the size of five football fields in the industrial zone at Queens. This huge warehouse enables the company to offer a selection of products five times more in comparison with that of its main competitors at NYC. In addition, the location at lower rent industrial region helps the company to save considerably in terms of rent expenses.
They would also need an understanding the advanced technology needed as well as relationships with local suppliers. Threat of Substitute Products and Services: Low The local suppliers, distributors and corner stores are other options of customers o buy fresh food. But Freeholders is familiar of its brand name, and mostly customer are loyal with Freeholders Bargaining Power of Suppliers: Medium Freeholders has known by its brand its customers are loyal with its products. If the supplier has its own good brand in market they can easy access with local shops or supermarket; but Freeholders has already had good relationships with suppliers and local stores. Bargaining Power of Buyers: High In the modern era the awareness of the online customer is high; they have access everything by using of internet and ability to analysis the price and quality of Freeholders and its competitor and can switch over very easily.
Intensity of Rivalry among Competitors in the Industry: High The Fresh Direct has advance online and food technology and had good expertise in management but Fresh Direct is weak to delivery coverage and daily food usage products. Underscores and Yourselves are entering Fresh Direct main focusing area and offering saving in bulk. Montenegro offered its customers a large selection of brand name and specialist non-perishable items that were difficult to find in a local market. The high cost rent of NYC real estate properties and limited selections of products due to insufficient amount of spaces have plagued retailers frequently.
Fresh Direct, an online supermarket based in NYC, capitalizes on the wonder of technology and overcomes the difficulties of high rent and limited selections of products. Firstly, the company focuses its business only in NYC and its neighboring areas. In order to lower the cost of rent, this online supermarket rents a huge warehouse with the size of five football fields in the industrial zone at Queens. This huge warehouse enables the company to offer a selection of products five times more in comparison with that of its main competitors at NYC. In addition, the location at lower rent industrial region helps the company to save considerably in terms of rent expenses. Secondly, the company manages to maintain the freshness of its products.
As for freshness, consider that while the average grocer may have seven to nine days of seafood inventory, Fresh Directs seafood stock turns each day. Stock is typically purchased direct from the docks the morning of delivery in order to fulfill orders placed the prior night. Thirdly, the extra expenses of Fresh Direct are low in comparison to traditional grocery shops. The company does not have to install the money and energy sucking open-air refrigerators since all customers purchase online.
Moreover, shoplifting does not happen at Fresh Direct because thieves cannot steal away products from an Nowadays, the service of Fresh Direct is so popular that many apartments at NYC are redesigned with common refrigerators in order to receive delivery from Fresh Direct when customers are not home. All the online grocery retailing business continued to mature, all players needed to pay attention to customer perception. Com had entered the dry goods grocery delivery business, posing a threat to other online retailers because of its existing loyal customer base and legendary customer service. The selection of dry goods rather than perishables meant Amazon, unlike Fresh Direct and Peapod, did not have to worry about delivery costs on time and climate sensitive items.
However, even Amazon suffered grocery delivery failures. From out of stock problems, delivery glitches, and Web site technical outages, online grocery retailers needed to serve their online customers Just like they would serve the customers who come into their physical stores.
It has at all times adapted Puritan Life In The Early 1600s most recent technology to ameliorate their goods. Over the years, Grocery Store: Case Study grocery goliath has achieved Grocery Store: Case Study success by Grocery Store: Case Study at the Grocery Store: Case Study of retail Grocery Store: Case Study, including everything from self-service shopping to international expansion. Grocery Store: Case Study For instance, Grocery Store: Case Study Company bringing a new product to Grocery Store: Case Study would expect an industry size analysis, competitor analysis, along with understanding the vital customer segments. Words: - Gender Stereotypes In Mulan 8. Open Personal Narrative Essay: Playing The Game Of Baseball.